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Cassie Vetter
The mission of Marketing Education is to enable students to understand and apply marketing, management, and entrepreneurial principles; to make rational economic decisions; and to exhibit social responsibility in a global economy.


Marketing Education should:
* Encourage students to think critically.
* Stress the integration of and articulation with academics.
* Be sequenced so that broad-based understandings and skills provide a foundation to support advanced study of marketing.
* Enable students to acquire broad understandings of and skills in marketing so that they can transfer their skills and knowledge between and among industries.
* Enable students to understand and use technology to perform marketing activities.
* Stress the importance of interpersonal skills in diverse societies.
* Foster a realistic understanding of work.
* Foster an understanding and appreciation of business ethics.
* Utilize a variety of types of interactions with the business community.